Who wants to live forever: IMPLICAÇÕES SOCIAIS

Ana Sepúlveda, Júdite Gonçalves, Maria João Valente Rosa

Disruptive demographics is a way of looking at the new demographic reality, unique in the history and affects all the populations. Scientific and technological advances are enabling us to live longer. However, the impact of this extraordinary conquest is tremendous and has clear repercussions for employability, the aging of the population and social sustainability. It is essential to understand the extent of this change so that longevity and social and economic equilibrium can coexist with one another. Challenging the negative and pathological perceptions of ageing through the Economics of Longevity – the opportunities created by the inclusion of older people in the labour market – as well as of ageing with quality, these are the themes under discussion here.

Ana João Sepúlveda is a consultant in the areas of both the Economics of Longevity and Sustained Aging, President of Age
Friendly Portugal and Ambassador of the Aging 2.0 network. Maria João Valente Rosa is a lecturer at the Faculty of Human and Social
Sciences of Lisbon NOVA University. Judite Gonçalves is a lecturer at the Faculty of Economics of Lisbon NOVA University in the field of Health Economics and Statistics.

03 JUN 2020
WED 16:00

Main Auditorium
*Entrada gratuita
Duration 2h

*Free entry, subject to availability tickets available on the day from 15:00 at the ticket-office.

In Portuguese with simultaneous translation into English

Live streaming

Partnership

Fidelidade

PARCERIA

Fidelidade – Companhia de Seguros

PARCERIA CIENTÍFICA

Instituto Superior Técnico da Universidade de Lisboa (IST) e Nova SBE Health Economics and Management KC

CONSULTORES CIENTÍFICOS

Arlindo Oliveira (IST), Joaquim Sampaio Cabral (IST), Pedro Pita Barros (professor catedrático, Universidade Nova de Lisboa)

Presentations and bios Social Implications

Ana Sepúlveda, Judite Carvalho, Maria João Valente Rosa

3 JUN, 16:00

 

Disruptive demographics is a way of looking at the new demographic reality, unique in the history of humanity and affecting all of the world’s populations. Scientific and technological advances are enabling us to live longer. We therefore need to understand the full impacts of this great demographic change, not only looking at the problems that may arise from there – related with employability, the aging of the population and social sustainability – but also at the challenges that we already face in the form of social reorganisation, so that longevity and social and economic equilibrium can coexist with one another. In this discussion, we will discuss aspects related with the Economics of Longevity – the opportunities that it generates and what has already been done in this area at an international level — as well as the question of aging with quality, not only in terms of health, but also under the scope of social participation and involvement, challenging negative and pathological perceptions related with this phase in life.

This discussion will include contributions by: Ana João Sepúlveda, a consultant in the areas of both the Economics of Longevity and Sustained Aging, President of Age Friendly Portugal and Ambassador of the Aging 2.0 international network; Judite Gonçalves, a lecturer at the Faculty of Economics of Lisbon NOVA University; and Maria João Valente Rosa, a lecturer at the Faculty of Human and Social Sciences of Lisbon NOVA University and vice-president of the European Statistical Advisory Committee (ESAC), who, between 2009 and 2019, was the director of Pordata — the Database of Contemporary Portugal, organised and developed by the Francisco Manuel dos Santos Foundation.

 

Ana Sepúlveda
Social and economic dimensions of longevity

Disruptive demographics is a way of looking at the new demographic reality, unique in the history of humanity and affecting all of the world’s populations. Scientific and technological advances are enabling us to live longer. The impact of disruptive demographics is tremendous and even those of us who are dealing on a daily basis with the impact of demographics on society know that we are not yet seeing the whole scenario, or that, in other words, we are only looking at the tip of the iceberg. An iceberg that, for some people, represents only negative aspects, with the so-called “grey plague”, a dark cloud that is descending upon countries. There is, however, another side, which is that of the business opportunities that this situation provides. Longevity therefore has distinct dimensions, and here I intend to focus especially on the economic dimension of longevity, or, in other words, the so-called demographic longevity, looking specifically at what it is, what opportunities it generates and what has been done by the world’s leading countries and by the European Union to promote the growth of the economics of longevity.

Ana João Sepúlveda is a consultant in the areas of the Economics of Longevity and Sustained Aging. With more than 17 years’ experience in marketing and market studies, she has been studying the effects of the longevity of populations on society and the economy for more than twelve years. She is a graduate in Sociology from Lisbon NOVA University, with a Master’s Degree in North American Cultural Studies from Universidade Aberta, and a Master’s Degree in Innovation and Cool Hunting from the Escola Superior de Comunicação Social. She is currently the President of Age Friendly Portugal and Ambassador of the Aging 2.0 international network, a member of the Covenant on Demographic Change, the Portuguese Network of Smart, Healthy and Age-Friendly Environments, and a member of the board of directors of the Associação Cidadania Social. She has published the following books: Marketing Político na Internet, Editora Centro Atlântico (2000) and Marketing para os 45+. Um mercado em expansão, in co-authorship with Luís Rasquilha, Editora Atual (2011).

 

Judite Carvalho
Social and economic dimensions of longevity

From an individual point of view, when we think about the increase in longevity, it is easy to see it as something good: living longer is, in principle, a good thing. However, if we adopt a more integrated perspective, we more easily find ourselves thinking about the sustainability of our health and pension systems, or even about economic growth. We probably also find ourselves thinking about “more social” dimensions: what can we do to make people age in a more active and healthy way? How can we guarantee their quality of life? If the increase in longevity confronts us with these and other sorts of challenges, it also brings us opportunities. The value of experience. The possibility of continuing to involve individuals in economic and social activities, thanks to new technologies and the greater human capital of the “new older generations”. The mass market that is represented by the older population. All of this together, the so-called “economics of longevity”, already represents almost half of the American gross domestic product, according to a recent estimate of the American Association of Retired Persons (AARP). The question that arises is: how can we take advantage of these opportunities to respond to the challenges of increased longevity?

Judite Gonçalves is a guest assistant professor at the Faculty of Economics of Lisbon NOVA University, where she lectures in Health Economics and Statistics. She took a PhD at the University of Geneva, in Switzerland, with a thesis on the homecare policy in that country. Since then, and on her return to Portugal, her research has been directed towards various themes in the areas of Health Economics and the Economics of Aging, leading her to become interested in questions linked to the measurement of (good) aging, loneliness, and the design of a long-term care system, among others.

 

Maria João Valente Rosa
Demographic aging: facts in perspective

Demographic aging, the result of positive conquests about life and death, is an unavoidable evolution of the population, at least in the medium term. This trend has, however, become associated with a certain social discomfort. Part of this discomfort comes from false ideas, such as: aging is a disease; or a person’s chronological age is the best way of assessing their value. The other part of this discomfort results from society’s inability to adapt to the changes in its population’s age configuration, perpetuating principles inherited from a past that no longer has anything to do with these new times, as is the case with the prevailing model for the organisation of the life cycle, divided into three phases each identified by different age criteria: childhood phase; working phase; retirement phase. There are ever more people reaching advanced and very advanced ages. This may represent an excellent bonus for modern societies, provided that the amount of time added to life is accompanied by an extended quality in the contents of this extra time that is lived.

Lecturer at the Faculty of Social and Human Sciences of Lisbon NOVA University. PhD in Sociology (speciality: Demographics). She held several public offices at the Ministries of Education and Science between 2000 and 2009, and, from 2009 to 2019, was the director of Pordata — the Database of Contemporary Portugal, a project organised and developed by the Francisco Manuel dos Santos Foundation. She is a member of the Higher Statistical Council (CSE), with a recognised reputation of scientific merit and independence. She is vice-president of the European Statistical Advisory Committee (ESAC) and a member of its Executive Board as a coordinator of the network of statistics users. She is a researcher at the Portuguese Institute for International Relations of Lisbon NOVA University, and is the author and co-author of numerous studies on contemporary Portuguese society. Her most recent publications in the area of aging include: “Envelhecimento demográfico: síntese do panorama em Portugal”, in Desafios demográficos: o envelhecimento. Conselho Económico e Social, ed. Almedina, 2019; “Demografia de Portugal até 2030”, in Cadernos de Economia No. 127. Polimeios e Ordem dos Economistas Portugueses, Abril/Junho, 2019; “O enorme desafio do envelhecimento demográfico”, in Cadernos de Economia No. 122. Polimeios e Ordem dos Economistas Portugueses, Janeiro/Março, 2018; “Envelhecimento demográfico e desenvolvimento social”, in Ética Aplicada: Proteção Social. Edições 70, 2017, pp. 299-319; Os Reformados e os Tempos Livres, Inatel/Formedia, 2015; O Envelhecimento da Sociedade Portuguesa, a collection of essays published by the Francisco Manuel dos Santos Foundation, 2012.

Who wants to live forever? Longevidade: Regeneração, Precisão, Implicações Sociais

Research in regenerative medicine and genetics, the individualisation of healthcare and the accuracy of diagnoses takes us to the possibility of prolonging our lifetime. What knowledge and techniques are being applied? What transformations do they bring to the way in which we care for and protect our health? What economic and social implications may occur? What are the biological and ethical limits of this search for a perpetual life?

In this lecture cycle, we will be looking for answers to these and other questions and revealing the challenges that we face, in order to welcome the contribution of those people who are living for longer.

15 APR QUA

16:00 REGENERAÇÃO
18:30 O PAPEL DA MEDICINA REGENERATIVA NA LONGEVIDADE with Joaquim Sampaio Cabral

20 MAI QUA

16:00 PRECISÃO
18:30 PREVENÇÃO PRECISA with Jonas Almeida

3 JUN QUA

16:00 IMPLICAÇÕES SOCIAIS
18:30 ENVELHECIMENTO SAUDÁVEL: COMPORTAMENTOS SOCIAIS E AMBIENTAIS with Asghar Zaidi

 

PARTNERSHIP

Fidelidade - Companhia de Seguros
Culturgest

SCIENTIFIC PARTNERSHIP

Instituto Superior Técnico da Universidade de Lisboa (IST) e Nova SBE Health Economics and Management KC

SCIENTIFIC CONSULTANTS

Arlindo Oliveira (IST), Joaquim Sampaio Cabral (IST), Pedro Pita Barros (professor catedrático, Universidade Nova de Lisboa)

Ciclo Fidelidade - Culturgest

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